When Bon Secours opened medical practices on the campus of the Washington Redskins Training Center, the outdoor campaign did what great outdoor is supposed to do: make you look twice.

One side read “All Our Practices Are Now Open to the Public.” The other: “Your Doctor and Your Redskins Now Practice at the Same Place.” One board showed a football glove clutching a stethoscope. The other, a medical glove cradling a football. Two meanings. Two visuals. One of my favorite pieces in the book.