Everyone was adjusting to a new normal. New home offices. New workout routines. New ways of moving through the day. And with all that adjustment came a whole new wave of strains, sprains, and injuries.

New Normal was a campaign for Sentara Martha Jefferson Orthopaedics that met people right in that moment. It acknowledged the chaos of a world that had just rearranged itself, and reminded patients that no matter how much had changed, the region’s best orthopedic care was still right there when they needed it.