The CHANNELLOCK Way

Some brands talk about American manufacturing. CHANNELLOCK® has been doing it since 1886.

The CHANNELLOCK® Way is a brand platform built around an uncompromising commitment to tools made right: forged from 100% U.S. steel, assembled in Meadville, Pennsylvania, and tested to work as hard as the people who use them. The campaign ran across CTV and social, featuring real tradespeople (electricians, plumbers, welders) telling their own stories of hard work, legacy, and craft. No actors. No shortcuts. Just the people who inspired the brand in the first place.