Every Redskins fan has a pre-camp ritual. This campaign was built around celebrating (and rewarding) the best ones.

Fandemonium invited fans to submit their unique game-day rituals via Facebook, Twitter, Instagram, and Vine using #RVACampFace. Submissions were aggregated on the Training Center website, and the top vote-getters won VIP access to Training Camp in Richmond, plus the chance to have their “camp face” featured on digital billboards near the facility while the team was in town. The result: a community-driven campaign that turned fan passion into earned media and put real people on real billboards.