Some banks say they support small business. EVB built a campaign around actually meaning it.

Big Believers in Small Business was a multi-year brand platform for EVB that put real Virginia business owners front and center — their stories, their grit, their relationship with a bank that genuinely had their backs.

The campaign eventually evolved into Big Believers in You, expanding the platform to speak to all EVB customers across the state. It ran across TV, radio, outdoor, digital, and print, earned recognition from the Virginia Bankers Association, and proved that the most powerful thing a regional bank can say is simply: we believe in you.