An integrated campaign for the Bon Secours Washington Redskins Training Center that encourages fans to share their unique pre-camp rituals for the chance to win a VIP experience at the 2014 Training Camp in Richmond.

All Facebook, Twitter, Instagram and Vine submissions using the hashtag “rvacampface” were aggregated on the Training Center website and the top vote getters received, among other things, VIP access and the opportunity to have their “camp face” featured on digital billboards near the facility while the Redskins were in town.